Pinterest has released their annual Official 100 Pinterest Trends For 2019 Guide, which details the most searched for keywords by Pinterest users.
As businesses and bloggers prepare their marketing plans for the new year, these statistics provide insight into what consumers are in the market for most.
250 Million Monthly Pinterest Users
In September 2018 Pinterest announced that 250 million people now use Pinterest each month. Of that, 1.5 million businesses are on Pinterest.
Unlike Google which provides the Google keyword tool for keyword research, Pinterest doesn’t provide any similar in-app keyword search resource with statistics on search volume.
So, this annual user search data of Pinterest Trends For 2019 is currently the next best thing that businesses can reference to determine Pinterest consumer trends.
Here are some of the stand-out statistics from the 100 Pinterest Trends For 2019 Guide.
Pinterest Trends For 2019 – Travel
- Bus Travel +32%
- Less-traveled Islands +179%
- Zero waste travel +74%
Pinterest Trends For 2019 – Health And Wellness
- Elderberry recipes +685%
- Resistance bands +1913%
- Sleep optimization +116%
- Goat milk soap +231%
- Sober living (Motivational quotes about sobriety and non-alcoholic drink ideas) +746%
- Natural ginger oil +659%
- Reusable beeswax wraps (as an alternative to plastic wrap) +146%
If you are in the hospitality business Pinterest suggests offering ginger oil and goat milk soap to your guests, as they are trending searches this year.
The way we know an idea is trending is by looking at what all those people are searching for.
If an idea keeps getting more and more searches each month? And that upward trajectory holds steady for 6+ months? That’s how we know it’s a trend.
– Pinterest newsroom
Pinterest Trends For 2019 – Hobbies And Interests
- Side hustles at home +690%
- 52-Week Saving Plan +275%
With the rising cost of living paired with low wages, more people are looking for legitimate work from home ideas and side hustles.
This is especially the case for millennials and seniors who are the largest group of workers in the gig economy.
Pinterest Trends For 2019 – Celebrations
- Backyard weddings +441%
- Gold wedding gowns +1550%
- Godparent proposals +152%
- Smoke bomb photography 436%
Pinterest Trends For 2019 – Kids And Parenting
- Geometric decor +1178%
- Toy share subscriptions +313%
- Smart bassinets +851%
We’ve reached a new milestone that I couldn’t be prouder of: more than 250 million people each month are now using Pinterest to discover and do what they love.
If Pinterest were a country, we’d be the fifth largest in the world!
– Jon K, Pinterest Newsroom
More Pinterest Trends For 2019
Other topics that are discussed in the 100 Pinterest Trends For 2019 Guide include:
- Men’s Style
- Women’s Style
FabFitFun And Pinterest Collaboration
Pinterest teamed up with FabFitFun in 2018 to collaborate on a special edition Pinterest box, filled with items based on the 2018 100 Pinterest Trends.
HostingRadar.com will provide an update here if a 2019 FabFitFun Pinterest Box becomes available.