On October 4th, 2018 Edge Technology Group announced that they had launched their completely revamped website.
The new website meets the modern demands of the market by giving an exceptional user experience, great mobile functionality, and an overall refreshed look and feel.
Edge Technology Group is a Sector Focused consultancy service which represents exclusively those corporations in the alternative investment sector.
It offers fully managed IT services and Cloud solutions to meet demands of Hedge Funds, Private Equity Funds, and family offices worldwide.
Richard Gardiner, Marketing Leader at Edge Technology Group felt that the design of the previous website was inadequate to properly highlight all their offered services and give their customers an optimized navigation experience in the site.
He said that the older hub also lacked significant insights on trends and drivers which may influence the client’s markets.
Hence, according to Richard Gardiner, this new website was more of an effort to improve not only the navigational experience of their clients but also help them get better insight into the operations of their businesses.
He wanted this revamped site to serve as a model for future trend in resource planning and technological practices. He had the following to say.
We’re excited to launch our new site. The design does a great job of highlighting our global offerings, from support to cloud, cybersecurity and our advisory services. In addition to improving the user experience, this online hub will aid in sharing our insights on the trends and drivers shaping the future of our clients’ markets. We want this new website to be a recognized resource for financial sector technology trends and best practices.
– Richard Gardiner, Marketing Leader at Edge Technology Group
Frequent visitors to their site would be instantly able to notice the changes in their layout, design, menus, navigation, as well as the search function of the website. Customer and employee feedback was reportedly used during the planning phase and beta testing phase of the site.
Customers in Beta were continually enjoying the newfound edges that they derived from the site, and the employees helped with suggestions and other practices which could lead the site to the intended vision.
After the testing, the newly released site is reportedly getting positive feedback from clients is proving to be well worth the upgrade with all its features of trends and insight drivers, and more simplified and navigatable UI.
All in all, the newly revamped site seems to be helping a lot of customers reach their goals and better manage their business practices, letting the Edge Technology Group deliver better services to their clients yet again while helping the clients reach new potentials.